Johanna Blakley: Social media and the end of gender

Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media.

About Johanna Blakley

Johanna Blakley studies the impact of mass media and entertainment on our world. Full bio and more links

SNS가 구 미디어환경을 대체하기 시작하면서 나타나는 변화들과 새로운 가능성,

그 중에서도 여성의 해방.